What is internet advertising ?

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how to start online advertising

A number of definitions of advertising exist but the best I can find to cover what advertisements is can be summed up in the following 2 statements:

advertising : The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

Also defined as “the non personal communication of information through various media, paid for by the advertiser and is usually convincing in nature about the requirement to buy products and services” – the advertisers, of course.

In a nutshell, internet advertising consists to redirect online people towards a defined area by paying advertisers. So, what makes a good online advertising company is its skills to know the rights tools, means and places to promote you, your services or products!

what is internet advertising

What does online advertising companies do ?

It can help you plan, design and implement internet advertising of your products and services to take the confusion out of the web if online advertising is new to you.

In case your business can afford it, an advertising agency will really help you a lot. Advertising agencies spend all day long just doing advertisements for assorted businesses. They’ll already understand the cost/thousand numbers of the many media available in your area, they’ll also have a clear idea of what will or will not work well for your kind of company.


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top online advertising companies will help you reach and convert your audiences on websites around the globe. By leveraging our powerful ad serving technologies, advanced advertiser network and our exclusive publisher network, you’ll get much more from your advertising budget.

Because their services offer a greater degree of customization, small online advertising companies can often be more expensive than large agencies.

This can come at a price but will definitely be the short track to your businesses success, unless your confident enough to make it yourself… but trust me, you can’t reach results on your own without specific knowledge you do not have (yet)! The help of a great advertising agency can obtains the longevity and general success of your business saving you valuable time and huge amounts of cash should you not understand what your doing.

And last, but not least, online advertising agencies can reach online consumers despite the increase of AD blockers. In the last few years, online advertisers litterally drawned us with massive and intrusive ad campaigns… what had to happen finally happened : people got so bored they programmed adblockers, which are still the worst ennemy of web marketers.


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The differents types of online advertising

Nowadays, advertisements online has turned into an extremely popular and effectual tool to encourage and reach your market. Known as pay-per-click (PPC) advertising digital advertisements or internet advertising marketing, the advantages are huge. Considering the price of understanding ahead of time precisely what the consumer response of a single advertisement over the other is, economies will be essential tips to a fantastic ad campaign.

With an online advertising campaign you’ve got the instant advantage of testing of your effort rather than waiting till it’s over with traditional media. Through text ad programs such as Google Adwords, you can get a campaign ready to go within minutes to test how well various words will be clicked. You can than examine this further to ensure the clients which are going to your website are the kind of customers you would like and not only “tire kickers”, so to speak.

This is at this moment you really understand the meaning of optimization : changing every little setting to optimize the whole formula and do it again, and again…

And if  you found a deep-secrelty hidden passion for online advertising, just know that sector is BOOMING. With the advent of the web of course a fresh flow of advertising opportunities were opened up for those wanting to work from their computer instead of the traditional face to face approach. 

Nothing you can ever guess or think about me will be true... I define myself as a permanent contradiction... smart but dumb... fun but boring... serious but dramatically crazy... For me, cynism is a mean way to tell the truth, but remain a real romantic in the same time... I am a realistic optimistic dreamer who thinks that nothing is impossible if you do what it takes.

About me &  this Site :

Founder of Icare Web Marketing, i'm a french student passionnate about the prolific country of Internet. English is not my native language and I will try to make as few writing mistakes as possible.

Currently in a marketing school specialized in Luxury, in Paris, I found Icare Web Marketing to actually propose relevant and accurate tips about succeeding on internet !

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